Entirely Food

LONDON FOOD OPINION

Wednesday April 10 2019


Zinda AirWrap - Why we are proud to be UK's only completely Trans Fat Free Wrap


Does no trans fat on a food label, really mean no trans fat?


Anishya Kumar

ANISHYA KUMAR | Founder and Managing Director of Zinda Foods Ltd




Zinda AirWrap - Why we are proud to be UK's only completely Trans Fat Free Wrap

It has always been our mission at Zinda Foods to address a need in the food-to-go category to create a product that is lower in carbohydrates, has no trans fats, no palm oil & absolutely no preservatives.

However, we were confused to find 0% trans fat labelled on the front of most wheat-flour tortilla packs but when we flipped over the pack and looked at the ingredients  we saw that they included “partially hydrogenised oils”, “mono & di-glycerides of fatty acids and emulsifiers” or “shortening agents” which are very much derivatives of the trans fat family!

Basically ALL commercial wheat flour tortillas contain trans fats, however, if the quantity is below half a gram then it’s legal to label them as 0% trans fats. A remarkably confusing, and one could say misleading, labelling system. As much for us as a manufacturer and as it is for shoppers.

So where does that leave us…..

·         As a manufacturer, our Zinda AirWraps have no form of trans fats - not a drop! Not in the base, nor in the fillings.

·         As a consumer, we are well aware that trans fats are known as a dangerous food additive contributing to heart disease, strokes, liver dysfunction, Type 2 diabetes, Alzheimers, or even recently links to infertility in women. And so trying to limit the intake of trans fats is natural.

But many manufacturers often feel tempted to use trans fats, as they prolong shelf life and prevent ingredients from separating when put together.

Denmark was the first country to outlaw industrially-produced trans fats in 2003.  Since then Switzerland, Austria, Hungary, Iceland, Norway, New York City and California have all followed suit. The United States and Canada are set to introduce nationwide bans on partially hydrogenated oils - the main source of artificial trans fat, this year.

A UK ban has not been met by Government support, which has preferred to allow food companies to reduce the trans fat content of their foods on a voluntary basis.

However, as a health-conscious food-to-go manufacturer, we have opted out. We say NO to trans fats or any of their derivatives as we are well aware of the dangers of consuming trans fat in any quantity. We also have no palm oil in our wraps too. 



"All commercial wheat flour tortillas contain trans fats, however, if the quantity is below half a gram then it is legal to label as 0 trans fats. Confusing & often misleading!"
Anishya Kumar








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY LONDON










How much does it cost to have a baby?


If youre expecting a child or planning a family, youre possibly wondering what price tag comes with bringing up a baby. With toys, food, clothing, childcare, holidays, education, and recreational activities to consider its easy to get overwhelmed by potential childraising figures







































Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK