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LONDON FOOD OPINION

Friday April 26 2019

Why wrap natural ingredients in an unnatural wrap?


Why choose a selection of colourful natural ingredients for lunch only to have them wrapped up in something unnatural?


Anishya Kumar

ANISHYA KUMAR | Founder and Managing Director of Zinda Foods Ltd




Why wrap natural ingredients in an unnatural wrap?

(Photo - selection of Zinda AirWraps)

The more we learn about processed foods and chemical preservatives, the more we know that our diets can benefit without them. Each day we see wonderful, fresh, tasty and wholesome ingredients bursting onto our screens and on advertising. It's only natural that we would want to have these for lunch. Often we don't have the opportunity to make a fresh lunch ourselves, so we turn to the supermarket shelves for something that looks good and is full of fresh ingredients.

With those fresh ingredients it makes sense to have a fresh carrier for those fillings. Why chose a carrier that's full of industrial additives, high on salt, trans fats and processed to last way beyond something natural should? We found that most industrially processed tortilla wraps sold in supermarkets contain parabens, preservatives (E numbers) like calcium propionate and Humectant or Glycerol (animal or vegetable oil, corn syrup, petroleum), the source of which is usually not revealed on the label.

So here at Zinda Foods, we questioned the use of these industrial additives and other preservatives we find in most tortillas. We believe, they are unnecessary. And to prove that a natural alternative could be commercially produced we took on this challenge. “Mission” possible!

We started with an age-old natural recipe that our parents, grandparents and their families used before us. We researched to come up with a unique technique to turn that traditional wrap base, into something we could produce commercially BUT with no compromise on taste.  In doing that we found that additives weren't needed and meant we had a fresh tasting wrap for our delicious fillings. 

Just 5 simple ingredients make up our AirWrap base - wheat flour, sunflower oil, sugar, salt and water.  When you next visit a Tesco supermarket for lunch you now have a choice when buying filled wraps: 

1)    A Tortilla filled wrap that contains industrial preservatives, trans fats & palm oil, or

2)    An AirWrap, with NO preservatives, NO Trans Fats and NO Palm Oil filled with delicious ingredients

Perhaps it's time to rethink your wrap and make a better choice. A natural base for a more natural lunch.



"At Zinda Foods, we questioned the use of industrial additives and other preservatives we find in most tortillas. We believe, they are unnecessary."
Anishya Kumar








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