×

LONDON FOOD OPINION

Thursday May 9 2019

Top 5 Food Trends Facing Retailers Over Next 5 Years


What will be on our supermarket shelves will be determined by laws but also by changes in consumer behaviour. Here are our predictions for the coming 5 years


Anishya Kumar

ANISHYA KUMAR | Founder and Managing Director of Zinda Foods Ltd




Top 5 Food Trends Facing Retailers Over Next 5 Years

As a forward thinking food manufacturer we have to look ahead to what people will be eating in the coming years and what will be on supermarket shelves. At Zinda Foods we know that many "trends" will actually become enforced as laws, but others will be as a reaction to growing consumer awareness and interest in "ethical eating".

Here are our top five predictions: 

1. Food security - we predict an ever growing demand for tighter labelling on products beyond supermarkets to protect people with allergens as witnessed in the FSA's recent proposals. Chairwoman Heather Hancock said the FSA had chosen the strictest of the options they had under discussion because "ultimately this is a life-threatening issue for a proportion of the population".

2. Rise and rise of sustainable eating - buying environmentally packaged food is not good enough any more. People are becoming increasingly conscious of how food is produced and what that does to the environment - witnessed by Selfridges recent move to have no palm oil in their own brand products and Virgin moving to  sustainable only palm oil in-flights. We predict a very big growth in ethical eating over the next 5 years

3. Coupled with this is the desire for food to be less processed and for "healthy foods" to actually be more healthy - Author Bee Wilson has a Twitter campaign calling out foods which are "BerryWashed" -  or to give it a more scientific term shed light on foods which suffer the "health halo effect" .This is where foods which are high in sugar, salt and additives are given the appearance of being healthy. We wrote an opinion piece on the same topic. We predict more people will call out & question the "necessity" of processing & see a return to more natural foods in the same way that people are calling out the validity of "clean eating" & faddy diets like "rainbow eating". 

4. Greater awareness of what we eat and how this effects climate change - we believe this is becoming a growing concern. However we predict that individuals will recognise more and more that what they do has an effect on a larger global problem. The Committee on Climate Change released a large report on 2nd May about how the UK can phase out Carbon emissions & Green house gases by 2050 to help phase out global warming.  

5. Finally from the supply chain perspective we predict much more accountability as to what is on food labels. We believe consumers will demand greater awareness on GMO food & greater transparency on what is in the food on our supermarket shelves.

 

 



"We predict more people will call out & question the necessity of processing & a return to more natural foods."
Anishya Kumar








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Food Jobs


Head of Buying

London


This is a great opportunity for a Head of Buying to join a highly innovative and product focused food business.




Cook - Mon Fri role £10.50 p/h

Thornton Heath


My client has a fantastic opportunity for an outstanding Cook - Chef on a Monday to Friday basis.




Food Production Operative

South West London


An exciting opportunity has arisen for Food Production Operatives to join our client who are rapidly expanding and have become a leading business within their sector based in the Battersea area.




Chef de Partie

South East London


What We Can Offer You: 28 days holiday including bank holidaysWeekly payEnhanced sick policyNEST pension schemeAccess to our Reward Gateway which offers discounts/cashback on high street stores, cheap cinema tickets and moreDiscounts at our pubs and hotelsIndustry leading training and development to enhance your career Chef de P.




Food & Beverage Assistants - Gatwick - West Sussex

Gatwick


Food & Beverage Assistants required for vacancies at London Gatwick Airport.




Dispatch Supervisor - Food Industry

Greenford


Our client is a family owned business based near Greenford.




Senior Food & Beverage Assistants - Gatwick - West Sussex

Gatwick


Senior Lounge Team Members required for vacancies at London Gatwick Airport.




Sales Manager - Fine Food - French Speaker

Central London


The recruitment department of the French Chamber is acting as a recruitment agency for its over 530 member companies, one of which is currently looking for a Sales Manager.




Hot Chef

City of London


Delicious Pasta, Beautiful Coffee and Unbeatable team spirit; all at Coco di Mama.




Food Production & Warehouse Manager

Wembley


Food Production & Warehouse Manager needed The Opportunity Nutriseed is actively looking to hire a Warehouse & Production Manager, in order to manage our growing Production/Warehouse team.




Technical and Regulatory Executive

London


Job Role: Technical and Regulatory Executive Location: Central London Salary: Up to £30k Hunter Merrifield is excited to be working with a membership organisation that represents and advises UK food and drink manufacturers; they are the voice of the UK food and drink industry.




Business Development Manager - FMCG Food Business

London


Business Development Manager- FMCG Food Business £32,000-£35,000 + double your salary & package  London Fancy working for a leading food business? Are you an outstanding sales professional who thrives on achieving sale’s targets/KPIs and building strong bus.




RECOMMENDED FOR YOU ON ENTIRELY LONDON














Expanding family law team for Holborn office


Threelawyers have joined Slater and Gordons expanding London family law team.Senior associate Elizabeth Cookson joined from Berry and Lamberts Solicitors, principal lawyer Venisha Shah was the director of Vyman Solicitors and solicitor Laura Flanagan worked for IBB solicitors











































Discover the latest Industry News & Opinions on Entirely