Redhill-based Charter-A Ltd has teamed up with Deliveroo to launch Europe's highest restaurant – Roocopter in London.
The Surrey company is providing and piloting the Augusta AW109 helicopter, which has been fully wrapped in Deliveroo's teal-coloured branding and transformed into Roocopter One, the capital's hottest new dining venue.
Charter-A Ltd flies Roocoptor to 1,000ft, almost double the height of its nearest competitor, The City's Duck and Waffle (574ft), and Deliveroo has offset the carbon to ensure the environmental impact is low.
The first day of flights in Roocopter One sold out in just a few hours, with 48 passengers enjoying breakfast, lunch and dinner from eateries including Five Guys, Wagamama, Chipotle, BabaBoom and Joe Public.
Unusually, the Civil Aviation Authority (CAA) has agreed to Charter-A Ltd hiding the helicopter's registration number so that the Deliveroo branding is given maximum visibility as it streaks across the London skyline.
Mark Zaiger, Charter-A Ltd's owner, says: "From the moment they first approached us, Deliveroo have been amazing to work with. They are a young team and incredibly creative, and it has been fascinating to see the campaign from first thoughts to flight."
"We can now add Deliveroo to a strong list of successful corporate partnerships that also includes Nike and the National Lottery. We have seen a big increase in business enquiries as people's taste for never-forget experiences continues to grow, and we look forward to announcing new tie-ups soon."
Early results from London diners have been overwhelmingly positive.
Sarah Cox, a TFL worker from New Cross, said: “Flying past The Shard eating tacos is one of the most memorable meals and experiences of my life. I’ve never flown in a helicopter before and to do this over my lunch break has completely changed my week and my life. I hope it happens more – it’s a great thing for our city.”
NHS worker Kimberly Allain said: “I’m actually not even sure why I signed up for this, I hate heights! But I love food and it was something I will never forget.”
And Deliveroo’s Joe Groves added: “At Deliveroo we want to bring amazing and memorable food experiences to our customers, wherever they are – be that a local park, office, the comfort of your home or 1,000ft in the air.”
To find out more about Charter-A Ltd’s helicopter hire service, visit https://www.charter-a.com/helicopter-charter or call 020 7781 8094.
"We can now add Deliveroo to a strong list of successful corporate partnerships that also includes Nike and the National Lottery."
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