Wednesday November 9 2016

IF gets Chef & Brewer in the Christmas mood with new video campaign

IF gets Chef & Brewer in the Christmas mood with new video campaign

The IF agency – the insight-led creative agency – has created a set of three Christmas themed short films for Chef & Brewer as part of its ‘Putting Our All Into Christmas’ campaign. Each video will be used across a multitude of digital channels, including Instagram, Facebook and Chef & Brewer’s own Christmas-themed website landing page.

The first video, which is launching today (8th November), focuses on the importance of using quality ingredients and how to produce the ultimate Christmas dinner. It will put the delicious into Christmas.

This will be followed by a second video in mid-November that brings to life the lengths Chef & Brewer are going to prepare for the festive season; pud mixing, yule logging and even festive kissing.

The final film will be released in early December and will be devoted to Chef & Brewer’s famous - and award winning - roastie.

These short films aim to showcase the true taste of Christmas at Chef & Brewer by demonstrating the preparation and effort that it puts in to creating the perfect dining festive experience for its guests.

Jo Whiteley – creative director at IF – said: “For this project, we have tried to wrap and serve up the ultimate multi-sensory traditional Christmas that really reflects what Chef & Brewer stands for. The use of film undoubtedly delivers a richer experience and goes a long way to building guest confidence and engagement.”

Olivia Robertson – Marketing Manager at Chef & Brewer – added: “Capturing and communicating a true sense of Christmas is always crucial for us and we were keen to explore how we could do this via video so when IF suggested a series of movies we were very excited. I’m pleased to say that the executions have exceeded our expectations and we are now looking forward to them being a central element of this year’s festive marketing campaign.”


The video campaign follows the recently launched new suite of Autumn/Winter menu creatives. For this project, IF created various versions of in-pub menus, promotional materials, external signage and digital collateral.  All were designed to further strengthen Chef & Brewer’s proposition of ‘Where Life Tastes Good’, which centres around the care and attention the team of chefs pay to ingredient selection and provenance.

Jo Whiteley said: “The creative thinking for the new menu launch was driven by a number of consumer insights that showed an increased interest in quality ingredients and a feeling that multi-site pubs didn’t serve freshly prepared meals. The new collateral answers the former and challenges the latter.”




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