World famous premium sweet brand Uncle Joe’s has seen a ten per cent rise in demand for its Halloween and bonfire night treacle toffee in the run up to this year’s celebrations.
Bosses at Wigan-based William Santus and Co Ltd, which produces the iconic Uncle Joe’s Mint Balls, said the rise was down to the increasing popularity of Halloween and newly-introduced clip strip packs, which allow the toffee to be sold from aisle ends and where there is limited shelf space.
The ten per cent sales increase comes on the back of sales of 3.4million pieces of treacle toffee last year. The company records 90 per cent of its treacle toffee sales in the six weeks leading up to bonfire night and Halloween.
John Winnard, Joint Managing Director of Wigan-based Uncle Joe’s, said: “There is no doubt that Halloween continues to grow as a market and, although treacle toffee was traditionally seen as a favourite in the North of the country, we are seeing an increase in demand from other areas too.
“This year is also the first year we have sold our treacle toffee on clip strips, of the kind you see hanging off the shelves in supermarkets.
“They are a great way of increasing sales space when there is little availability on the shelves and can be used effectively for seasonal sales, as there doesn’t need to be any temporary shelf space allocation.”
Just like its famous Mint Balls, Uncle Joe’s treacle toffee production dates back to when the company was first launched.
In April this year HRH Prince Charles enjoyed a tour of the Uncle Joe’s Mint Balls factory in Wigan to celebrate the centenary of The Toffee Works.
He saw how the sweets were manufactured and met Joint Managing Directors Antony Winnard and John Winnard MBE, the great, great nephews of the company’s founder, William Santus.
"They are a great way of increasing sales space when there is little availability on the shelves and can be used effectively for seasonal sales."
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