Monday March 26 2018

Sweet Expert Reveals Innovations Set To Change The Confectionery Sector

Known throughout the industry as The Sweet Consultant Andy's career has seen him work for the biggest names in UK confectionery production. He was one of the stars of BBC 2's The Sweet Makers

Sweet Expert Reveals Innovations Set To Change The Confectionery Sector

A Lancashire confectionery expert has predicted sweet lovers are to be offered the change to slash their intake of sugar and e numbers and get healthy whilst chomping on their favourite snacks, thanks to new innovations in the industry.

National sweet expert Andy Baxendale, based at his own sweet factory in Wigan, has revealed the trends following ISM, the world’s largest trade fair for sweets and snacks, which has just been held in Cologne, Germany.

He said that the international confectionery industry was focusing on three key areas in a bid to combat negativity around high sugar content and the increased focus on healthy living.

And he said that the industry was concentrating on achieving The Holy Grail of sweet manufacture – producing snacks containing no e numbers.

He is Andy’s rundown on the big three new trends:

1.    No added sugar

“This is one of the major goals for confectionery in the current climate of ‘sugar is evil and must be punished.’

“Not to be confused with “Sugar Free”, “No Added Sugar” products can have sugar present but it must be present in the product as the result of being in one of the components – for example fruit or milk, and not added as “sugar”.

2.    High protein

“Adding protein to chocolate / confectionery is very popular at the moment as more and more people focus on going to the gym and building muscle – and there are numerous products becoming available across many candy sectors.

“In order to claim that the product is a source of protein, EU law states that the product must contain a minimum of 12% of the energy (calorific) value from protein. If the claim is that the product contains high protein, then this value must be 20%.

“An important factor in the manufacture of chocolate with added protein is the final texture of the product. Chocolate needs to have an average particle size of less than 25microns for it to be smooth on the tongue – if particles are over 25microns then chocolate is perceived as gritty.

3.    Clean label (no e numbers)

“The Holy Grail for product labelling is clean label – ideally no “e” numbers, as the general public tend to perceive all “e” numbers as signifying the inclusion of ingredients which can be harmful, when in actual fact it means that these products are approved for use in food products in the European Union.

“Alternatives to these are “fruit and vegetable concentrates” – these are colouring foodstuffs which do not attract “e” numbers because of the method of processing.”

Andy has 23 years’ experience in the confectionery industry and is a former product development manager for Chewits with a Master’s of Science in Advanced Food Manufacture.

He is a respected national consultant in every aspect of confectionery production, with extensive knowledge of regulation and legislation in the industry, advising companies on everything from recipes to staff training and enhanced production techniques.

He is currently working to set up a National Academy of sweets to teach a new generation the art of confectionery production and development.

"No added sugar is one of the major goals for confectionery in the current climate of sugar is evil and must be punished."
Andy Baxendale

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.