Sam and James Jennings, the owners of Pennine Way Preserves Limited, have unveiled a new brand identity for the Company, together with newly designed labels across its entire product range.
Brand Marketing agency Better with Jam worked with Sam and James on the brand review and the new label design. The new brand identity and new labels reflect the heritage of the company’s products, but introduce a more contemporary and modern feel. The new labels will start to appear in shops in the next few months.
Pennine Way Preserves is an artisan preserve company based near Lancaster that makes Lemon cheese, flavoured curds, marmalades and conserves. The Company is best known for its “All Butter” Lemon Cheese (Curd) made with Lancashire butter and Sicilian lemons. No artificial preservatives, colourings or flavourings are used in any of its products.
Pennine Way’s products are stocked throughout the North of England and Scotland in hundreds of independent retailers including Barton Grange, as well as supermarket chains Booths, Spar and CO-OP
Since 2015 Pennine Way Preserves has won numerous World Marmalade Awards & Great Taste Awards - an industry acknowledgement of the quality of its products.
Managing Director, Sam Jennings commented;
“I have been making preserves for over 30 years and have always been passionate about producing authentic, artisan products using great local ingredients.
Acquiring Pennine Way Preserves in 2015 and moving to Lancashire has been life-changing for us, and we are proud to be the owners of one of the UK’s leading preserves makers.
Pennine Way Preserves has been making preserves for over 40 years, and we honour this legacy by continuing to make products in traditional open pans, using tried and tested recipes.
Going forward we plan to introduce a range of new products under a new brand, combining traditional production methods with more exotic ingredients reflecting the modern demand for stronger and more unique flavour combinations - watch this space!”
Commenting on the rebrand James Jennings said;
“With the rebrand we wanted to ensure that our new labels reflected the heritage and values of Pennine Way Preserves, whilst developing a more modern look and feel, to make sure our products stand out from the crowd and to help our customers to identify more easily with our iconic products.
We believe that the rebranding exercise reinforces the authenticity and originality of our products and conveys our 40 year heritage.”
"I have been making preserves for over 30 years and have always been passionate about producing authentic, artisan products using great local ingredients. "
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