Tuesday November 20 2018

Leading North West Ingredients Firm Celebrates Partnership

Direct Food Ingredients Ltd. Celebrates Great First Year with IOI Oleo GmbH.

Leading North West Ingredients Firm Celebrates Partnership

Direct Food Ingredients Ltd. (DFI) announced earlier this year it was partnering with IOI GmbH to be their exclusive supplier of their Nutrition range in the UK and Ireland. The partnership has been a great success, with yearly targets already being exceeded as we enter November. The success of the partnership runs parallel to the success DFI is seeing throughout the business, with sales already exceeding last years record breaking year (£21.2m, $27.5m).         


“It’s been fantastic working with IOI so far,” DFI Managing Director Steve Loake commented, “not only is their product range excellent but the quality of their facilities, which I’ve seen first hand, along side the sales and technical support they give”.


To celebrate this success and further promote the range IOI Oleo will be joining DFI on their stand (445) at Food Matters Live, the UK’s premier food and drink exhibition on 20-22 November. This will be DFI’s third year at the show and the first time one of their principles has joined on the stand. The range includes, but is not limited to; emulsifiers, anti-foams, fatty oils as well as the IOI brands: Dynasan®, Imwitor®, Miglyol®, Spezialöl®, Softisan®, Witafrol®, Witarix® and Witocan®.


John Wright, International Sales Manager at IOI GmbH, stated, “It’s been a really fruitful relationship so far, DFI has surpassed our highest expectations both in terms of sales and the service they bring to customers. We’re all looking forward to continuing to build on this relationship in the future.”


Direct Food Ingredients is an independently owned, family run food ingredient supplier. Specialising in supplying the highest quality functional food ingredients across the UK, Europe and the USA. With a commitment to delivering fantastic service and only the best quality products, Direct Foods Ingredients is uniquely placed to offer a full service to customers of all sizes.


For more information on Direct Food Ingredients, go to www.directfood.net

"Its been fantastic working with IOI so far."
Managing Director Steve Loake

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