×

MIDLANDS FOOD NEWS

Friday November 29 2019

Foodservice wholesalers gear up for their 2020 digital marketing


Members of a foodservice buying group are better equipped to tackle their marketing and digital goals for 2020 thanks to an interactive workshop.



Foodservice wholesalers gear up for their 2020 digital marketing

Fairway Foodservice held its inaugural ‘members marketing day’ to help its wholesalers understand more about social media, website content, and email campaigns.

Additional topics included strategy creation, photos, video, and search engine optimisation (SEO) to increase visibility in search results.

There were three streams of activity throughout the day, beginner, advanced and 1-2-1 support, allowing attendees to pick the most appropriate level of seminar based on their own knowledge and expertise.

Laura Foskett, marketing director at North Wales and Chester-based Harlech Foodservice, said: “It was a very useful day to sense-check where we are at with our own marketing and communications activity. 

“It was also incredibly useful to get together with like-minded people and share stories and experiences about what has worked well.

Toby Jordan, marketing strategist please at Fairway Foodservice, said: “Our ethos at Fairway is to support our members wherever possible. We know that digital marketing can be an area that either mystifies people, causes uncertainty, or a refresher is needed because it moves so quickly.

“The feedback has been very positive and it’s going to be exciting to watch our members take their learnings back to the office and implement them for 2020.”

The all-day event, which Fairway plan to hold again in 2021, was held at the East Midlands Conference Centre in Nottingham.

Pascal Fintoni attended the workshop as one of three instructors delivering sessions on the day.

He said: “Those attending really appreciated the practical and down to earth approach of the sessions.

“Fairway expressed that they felt it exceeded expectations and I would advise anyone moving forward to never forget the internet is a special gift where you can communicate your unique story. Be yourself.”

Fairway Foodservice is a buying and marketing organisation, which operates on behalf of wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £801.5m in 2019.

Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on a number of lines and significant marketing support.

For more information on Fairway Foodservice, follow the group on Twitter and Instagram (@fairwayfood and @FairwayFoodservice respectively) or visit www.fairwayfoodservice.com



"The feedback has been very positive and it's going to be exciting to watch our members take their learnings back to the office and implement them for 2020."
Richard Ellison








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Food Jobs


Regulatory Controller Food

Evesham


Regulatory Controller (Food) Needed In Worcestershire An exciting opportunity has arisen for a Regulatory Controller to join my client, a Global foods manufacturer in Worcestershire Objective of the position: To be an expert on food law and a “legal gate keeper” when it comes to recipes, labels, product specifications and marketing communication and make sure that the products under you.




Regulatory Controller Food

Evesham


Regulatory Controller (Food) Needed In Worcestershire An exciting opportunity has arisen for a Regulatory Controller to join my client, a Global foods manufacturer in Worcestershire Objective of the position: To be an expert on food law and a “legal gate keeper” when it comes to recipes, labels, product specifications and marketing communication and make sure that the products under you.




Production Manager-Food Manufacturing

Corby


Are you an experienced Production Manager from a food manufacturing background, looking for a challenging and very fast paced prestigious role, with the opportunity to top up on the salary through overtime? The client is a large international food manufacturer so can offer job security, and further career/salary progression.




Production Supervisor Food Manufacturing

Corby


We are working in partnership with our esteemed food manufacturing client based in Corby.




Food Production Operative

Alfreton


3 on/3 off Day shift Food Production Operatives Required! We have immediate starts available for Production Operatives to join the team at Ferrero Alfreton – home of the Thorntons brand.




Food Production Operative

Alfreton


Fixed Afternoons Food Production Operatives Required! We have immediate starts available for Production Operatives to join the team at Ferrero Alfreton – home of the Thorntons brand.




Food Production Operative

Alfreton


Rotating shifts Food Production Operatives Required! We have immediate starts available for Production Operatives to join the team at Ferrero Alfreton – home of the Thorntons brand.




Category Manager Fresh Foods

Willenhall


Category Manager (Fresh Foods) A.




Chef De Partie

Kettering


Joining a vibrant four-star hotel, you will become part of a friendly and vibrant team working as A Chef De Partie in a busy fast paced kitchen.




Food & Beverage Team Member x 4

Warwick


Summary Do you enjoy working as part of a fast paced, passionate team? Do you enjoy helping people and want to provide great customer service? If so, this role could be for you.




Supply Chain Planner - Food Industry

Atherstone on Stour


Our client is a well-established and successful company based near Stratford-upon-Avon.




Production Supervisor - Food Industry

Atherstone on Stour


Our client is an established and reputable, family-owned business based near Stratford-upon-Avon.




Print Room Supervisor - Food Industry

Stratford-upon-Avon


Our client is a market-leading, family-owned business who are well established in the FMCG industry and provide a top-quality service to their suppliers.




Food Technology Teacher - Central Worcestershire - October

Worcestershire


Food Technology Teacher - Central Worcestershire - October start Academics are recruiting a Food Technology for a Central Worcestershire Secondary School, this exciting part time opportunity will start October and it will be ongoing.




Food Production Operative

Alfreton


Food Production Operatives Required! We have immediate starts available for Production Operatives to join the team at Ferrero Alfreton – home of the Thorntons brand.




Cook - Hampton Grange

Hereford


Rotherwood Healthcare - Hampton Grange/Gwen Walford.




Food Beverage Assistant

Hoar Cross


Imagine a stunning stately home set in acres of beautiful Staffordshire Countryside.




RECOMMENDED FOR YOU ON ENTIRELY MIDLANDS






















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.