Monday July 22 2019

Zinda Foods AirWraps see strong Rate of Sales in Tesco London stores & continued growth

Zinda Foods AirWraps see strong Rate of Sales in Tesco London stores & continued growth

Anishya Kumar, the Founder & CEO of Zinda Foods is the innovator of a disruptive, game changing innovative wrap base trademarked as the AirWrap® - a low carb, artisan, natural, carrier, free of palm oil, trans fats, industrial additives, lard & preservatives. The first six months of her company have seen impressive growth in sales in Tesco of her filled wraps. The second quarter in particular reflects the consumer interest in having an alternative to standard wraps with the rate of sales much higher than expected.

The AirWrap is the anti-thesis of mass-produced ultra-processed tortillas. On launching the filled range of chilled ready to eat wraps into Tesco in January 2019, Michelin starred chef Alfred Prasad was the first to validate & champion this ingredient while developing fillings for the range. He said “The wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with. You can hardly taste the wrap, so it is really all about the filling and flavours. I truly believe the Air Wrap will be a game changer and disrupt the market for all the right reasons.”

While consolidating the existing potential within 90 Tesco London stores remains a focus, Zinda Foods is poised for big growth with potential new clients. The company is also on a drive to raise the profile of the AirWrap and is exploring investment routes to support the next phase of rapid development.

Operating out of her own BRC Grade A factory, Anishya said “We are not a food-to-go manufacturer, we are innovators. We cook food with love. We are passionate about creating good natural food and we get a buzz out of launching market breaking products. That’s what sets us apart from other food to go manufacturers.”

Following the first successful six months, the company feels it is time for the AirWrap to embark on the next steps of its journey, with multiple spin offs planned. In the pipeline is a plant based AirWrap range with exciting new fillings, new flatpack AirWraps as an ingredient as well as AirWrap meal kits in collaboration with sauce companies and AirWrap Chips for the snack section.

For me, the AirWrap isn’t about disrupting a food category, it’s about disrupting a mindset - we are a consumer driven company and so consumers must know they have a healthier, tastier choice to standard wraps” said Anishya.

"For me, the AirWrap isn't about disrupting a food category, it is about disrupting a mindset. We are a consumer driven company and so consumers must know they have a healthier, tastier choice"
Anishya Kumar

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Food Jobs

Head of Buying


This is a great opportunity for a Head of Buying to join a highly innovative and product focused food business.

Cook - Mon Fri role £10.50 p/h

Thornton Heath

My client has a fantastic opportunity for an outstanding Cook - Chef on a Monday to Friday basis.

Food Production Operative

South West London

An exciting opportunity has arisen for Food Production Operatives to join our client who are rapidly expanding and have become a leading business within their sector based in the Battersea area.

Chef de Partie

South East London

What We Can Offer You: 28 days holiday including bank holidaysWeekly payEnhanced sick policyNEST pension schemeAccess to our Reward Gateway which offers discounts/cashback on high street stores, cheap cinema tickets and moreDiscounts at our pubs and hotelsIndustry leading training and development to enhance your career Chef de P.

Food & Beverage Assistants - Gatwick - West Sussex


Food & Beverage Assistants required for vacancies at London Gatwick Airport.

Dispatch Supervisor - Food Industry


Our client is a family owned business based near Greenford.

Senior Food & Beverage Assistants - Gatwick - West Sussex


Senior Lounge Team Members required for vacancies at London Gatwick Airport.

Sales Manager - Fine Food - French Speaker

Central London

The recruitment department of the French Chamber is acting as a recruitment agency for its over 530 member companies, one of which is currently looking for a Sales Manager.

Hot Chef

City of London

Delicious Pasta, Beautiful Coffee and Unbeatable team spirit; all at Coco di Mama.

Food Production & Warehouse Manager


Food Production & Warehouse Manager needed The Opportunity Nutriseed is actively looking to hire a Warehouse & Production Manager, in order to manage our growing Production/Warehouse team.

Technical and Regulatory Executive


Job Role: Technical and Regulatory Executive Location: Central London Salary: Up to £30k Hunter Merrifield is excited to be working with a membership organisation that represents and advises UK food and drink manufacturers; they are the voice of the UK food and drink industry.

Business Development Manager - FMCG Food Business


Business Development Manager- FMCG Food Business £32,000-£35,000 + double your salary & package  London Fancy working for a leading food business? Are you an outstanding sales professional who thrives on achieving sale’s targets/KPIs and building strong bus.


MYHSM Collaborates With Equinix

In a development which reinforces its position as a worldwide service provider, MYHSM Ltd., the global provider of Payment Hardware Security Modules HSMs as a Service, announces a collaboration with Equinix, the global interconnection and data centre company

Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.