Tuesday June 25 2019

Meal Deals in Tesco Just Got Healthier

Tesco have introduced new Zinda AirWraps into over 80 of their London stores to give the lunchtime shopping market a new healthier option, with no preservatives, no palm oil and no other nasties.

Meal Deals in Tesco Just Got Healthier

Innovative food-to-go manufacturer Zinda Foods, launches its market-breaking and award winning range of ready-to-eat wraps made with the unique and differentiated AirWraps® as a base (instead of the ubiquitous tortilla) offering consumers a lighter, healthier and tastier way to eat away from home. The new brand, created by founder Anishya Kumar, boasts a mouthwatering range of wraps, which include age-old recipes and bold vibrant flavours developed in collaboration with Michelin starred chef, Alfred Prasad.

Zinda's exclusive, first-to-market wrap base, the AirWrap®, is handcrafted with all natural ingredients, no preservatives & no palm oil with a texture thinner, lighter and softer than the traditional wraps found on UK supermarket shelves. It also contains less fat & salt enabling a far more enjoyable and healthier way to eat a wrap. The range launched in Tesco with RRP from £2.98 but as it is part of the Tesco lunchtimemeal deal, for just £3 lunchtime shoppers can enjoy an AirWrap plus a packet of hand-cooked crispe like Tyrrells and an energising smoothie drink such as innocent's.

Anishya Kumar, the inspiration & face behind Zinda Foods says, “We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional”.

Zinda was born out of a desire to break the glass ceiling that was set for the food-to-go industry by creating products that were delicious, natural, healthy, filling and most of all affordable!” 

Each Zinda AirWrap® packs a punch, simple yet complex. As each filling comes with a story sharing the inspiration and thought behind it. The age-old recipes have been lovingly adapted and recreated for modern life.  

Alfred Prasad says: “I am so pleased to collaborate with a brand like Zinda, which shares my ideologies of authentic flavours, healthy and responsible cooking.

“The prospect of working with the AirWrap is exciting as the wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with. You can hardly taste the wrap, so it is really all about the filling and flavours. I have enjoyed re-inventing our Indian classics such as the Makhni and Akuri and presenting them in a healthier, wholesome and delicious way.  

I truly believe the Air Wrap will be a game changer and disrupt the market for all the right reasons"

Zinda's AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla”.


"We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional"
Anisyha Kumar

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Food Jobs

Head of Buying


This is a great opportunity for a Head of Buying to join a highly innovative and product focused food business.

Cook - Mon Fri role £10.50 p/h

Thornton Heath

My client has a fantastic opportunity for an outstanding Cook - Chef on a Monday to Friday basis.

Food Production Operative

South West London

An exciting opportunity has arisen for Food Production Operatives to join our client who are rapidly expanding and have become a leading business within their sector based in the Battersea area.

Chef de Partie

South East London

What We Can Offer You: 28 days holiday including bank holidaysWeekly payEnhanced sick policyNEST pension schemeAccess to our Reward Gateway which offers discounts/cashback on high street stores, cheap cinema tickets and moreDiscounts at our pubs and hotelsIndustry leading training and development to enhance your career Chef de P.

Food & Beverage Assistants - Gatwick - West Sussex


Food & Beverage Assistants required for vacancies at London Gatwick Airport.

Dispatch Supervisor - Food Industry


Our client is a family owned business based near Greenford.

Senior Food & Beverage Assistants - Gatwick - West Sussex


Senior Lounge Team Members required for vacancies at London Gatwick Airport.

Sales Manager - Fine Food - French Speaker

Central London

The recruitment department of the French Chamber is acting as a recruitment agency for its over 530 member companies, one of which is currently looking for a Sales Manager.

Hot Chef

City of London

Delicious Pasta, Beautiful Coffee and Unbeatable team spirit; all at Coco di Mama.

Food Production & Warehouse Manager


Food Production & Warehouse Manager needed The Opportunity Nutriseed is actively looking to hire a Warehouse & Production Manager, in order to manage our growing Production/Warehouse team.

Technical and Regulatory Executive


Job Role: Technical and Regulatory Executive Location: Central London Salary: Up to £30k Hunter Merrifield is excited to be working with a membership organisation that represents and advises UK food and drink manufacturers; they are the voice of the UK food and drink industry.

Business Development Manager - FMCG Food Business


Business Development Manager- FMCG Food Business £32,000-£35,000 + double your salary & package  London Fancy working for a leading food business? Are you an outstanding sales professional who thrives on achieving sale’s targets/KPIs and building strong bus.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.